Rapid Application Development
| Quickly and easily turn online services into compelling mass market mobile applications | | Automatic Device Adaptation | User interface is automatically adapted to each device (e.g. select font, resize graphics, map keys) | | Dynamic Feature Set | New applications and features are automatically presented to the user without the need for a client upgrade | Intuitive User Interface
| Minimize clicks required to access content and perform actions, applications make full use of device softkeys, keypad, shortcuts, and menus | | Internationalization | Simple localization and multilingual support | Fast Reponse Time
| Smart network and data management
| Rich User Interface
| Enable visual and functional features beyond the capabilities of the actual handset (e.g. high graphics such as transparencies) | | Advertising | Highly targeted adverts can be inserted into applications on the fly
| | Branding | Any part of an application can be branded
| Client Software updates
| Mobile device client software updated automatically over-the-air (OTA) | Usage Reporting
| Detailed usage reports on user activity, content views, ad views and actions | | Handset Support | Supports low-end, mass market, and high-end mobile devices alike, automatically support new devices as they come to market |
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